We build their expectations then let audiences willing to stand with us and share our contents. I remember the Dove Real Beauty Sketches campaign!! So how do we use social currency to our advantage? That’s all about today’s writing. Jonah Bergers 6 principles of contagiousness STEPPS Q2 List the 6 principles of from FMD 350 at California State University, Long Beach Just like a psychologist, if he wants to understand his patient, he needs to communicate with his patient. Discover how six basic principles drive all sorts of things to become popular. And this will where we innovate what works. Hello, I am back. Thanks for the comment! They are building image to others that they love their mom. The National Breast Cancer Foundation’s ‘Go Pink For Breast Cancer’ campaign challenges people to wear pink to support, create awareness and raise funds for women with breast cancer. This is 10%. I really want to see if I can have the But how negative emotional events works? The first example is Adidas GamePlanA. The main idea of this principle is whenever you can help people and make them do things easier or better, they will want to share it. Last week, I have posted why some companies or individuals failed to make people share their posts and how important to apply social currency in their posts. On Mother’s Day, so many people share articles, images or videos which created by different brands to wish their mom would have a happy Mother’s Day. How content marketing depends on valuable and compelling? The main idea of this principle is can people see when others are using our product? Also, the companies are looking consumers not consumers are looking for products. Quick Summary: Contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable. Of or relating to contagion. There several keywords for content marketing which are creating, distributing, valuable, compelling, attract, acquire, and engage, define, understood, target audience. Much like when we discussed social currency, social proof entails humans having a certain tendency to fit in or to conform to what others are doing, products are more likely to be copied if they are observable by others. He wrote an article “Maybe, Jobs Wrote the Most Famous Movie Review in the World”. They have a personal aspect to them, are trustworthy and consumers find them easy to relate to. According to the experiment, 99% of people choose the second option. You have more chance to build up the relationship with consumers, maintain a good relationship and efficiently to get feedback from consumers. Since the Coca-Cola released its “name bottle” in 2014, more companies began to work hard on their packaging. I can. I find marketing campaigns that incorporate a story or trigger an emotional response like Dove are really engaging and catch my attention. In addition, we need to do more than just tell a great story. This may just like Coca-Cola previous Digital Communications and Social Media Manager, Ashley Callahan said, “Coca-Cola wants to be the HUB through using the power of the internet to collect stories to trigger interactive.” Ashley Callahan also provided that, since the first year Coca-Cola launched the new website, over 9.2 million visits, 54,000 shares and 8500 comments. This is actually a blog site. My father is the general manager of a medium size company in China. I think there is no debate that the French style instant noodle will have more reviews and shares than president’s zero tolerant on food safety. Throughout the research, we have known that messages delivered as stories can be up to 22 times more memorable than just facts. I am going to explain how each step pertains to this video to give you a better understanding of the principles. So, this is the first thing I found, the change from creative excellence to content excellence is to support Coca-Cola’s 2020 initiative strategy and this is the case for change. This kind of 30 seconds advertisement can be seen on Chinese TV program 5-10 times a day. I think this is because of how empowering and relevant it is to their target audience, I also agree that they weren’t pushing their products but rather were spreading such an important message that allowed for brand exposure as a bi-product. I would say he will have way more shares and may even more than his followers. But the blog brings Adidas back to my eyes. Hopefully, my information can help you better understand the concept. Long story short; without realising it, the company perfectly executed several of the principles of contagiousness or STEPPS (Berger, 2013), which allowed the company to build trust and inspire potential customers. They make videos where they’ll put wired things like a brand-new iPhone into their blender and blend it into powder. These principles he compiled into one acronym: STEPPS. I think here is an example to explain. The aim is to get people to talk about our message, product or brand so we need to give them a reason to do just that. So, during that time, about 2000-3000 people shared his posts which is way higher than hundreds. The six principles are Social Currency, Triggers, Emotions, Public, Practical Value and Stories. Six Principles of Contagiousness (STEPPS)-First Part Why some brands or peopleâs contents can be popular in the network but someoneâs canât? As in their study report on social currency, Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. I found the Air Bnb ‘Never a stranger’ campaign so interesting as they sold an idea that on paper seemed crazy but eliminated this by telling a story. Public â An initiative or idea is much more likely to be contagious if it can be made public and is readily observable to others. 6. This step is hard to achieve however if done correctly can be so compelling. Social currency is to create content that even you don’t give real money or provide professional writing to others, they still will share. It is a vital aspect to spreading awareness, the aim must be to cause a triggering effect. 2. Harper Wilde is a company that makes bra’s however apart from their e-commerce site they also run a blog for their consumers that provides them with useful information regarding all things bras and women’s breast health. And I think this is a step to move from one-way storytelling to dynamic storytelling. The change is they will move from creative excellence to content excellence. As we all know that content marketing is becoming more and more important in today’s market. At the end, I want to share a video that talks about Six STEPPS well. Readers’ content needs and discoveries, sometimes is not by only one great post. Hopefully, you may have the better understanding about Content Marketing. Then, there is a lot of competition. So, for regular marketing, you need cost a lot, through a third party, one direction sale, hard to get feedback and bad customer relationship maintenance. The brand story created by consumers will be way better than Coca-Cola told by itself. I really like this 70/20/10 concept. This article had 47000 views which way more than his other articles. It is about creating a sense of community and by that a strong affiliation between customers, consumers, and users of a brand. I agree, instead of pushing their products they were able to create brand awareness through connecting with their audience and showcasing such an empowering campaign. After the bought, all Beme employees will join CNN and CNN is shutting down the app and asking Casey and his team to start a new media platform which they expected 10 million viewers and users. Whether it is a media company or GoPro users, to enter the platform, they need to apply to GoPro. To me, somehow, I wish to share these kinds of bars to my friends. What would do when you heard this news? So, there is a great competition between enterprises. Somehow, you don’t think this is a company’s official website. From the 2020 video, Coca-Cola also mentioned about liquid content. According to Campaign Monitor, social media darling, BuzzFeed added over 1 million email subscribers in the past 12 months. Think about that, it’s midnight before an exam day. They mainly focus on advertising. But just like the epic tale of the Trojan Horse, stories are vessels that carry things such as morals and lessons. S No idea how to start getting your content out? he recommends killing something that isn’t driving results. Penned by renowned wordsmiths of the region, every story reflected the character, style, and flavor of a particular Manjushree tea. This is my second blog and I will talk something that I learned, found and felt interesting after watched Coca-Cola Content 2020 Initiative Strategy Video. Why? So, we need to build our own Trojan horses, embedding our products and ideas in stories that people want to tell. Coca-Cola’s home page has nothing about branding but news, events and many other stories. People who found your information is valuable will initiative come to you. Because those articles help them express their think in mind. Vivaldi Partners the U.S. consulting company divided social currency into six dimensions which they called social currency wheel. Why there are only hundreds of people will share his post most of the times when he uploads a new one. In the year 2015, GoPro launched its video platform GoPro Licensing. Also, there is another example from WeChat. Why ideas catch on and six principles to boost your communications' viral potential. He gives a course “Contagious: Why Things Catch On” which specially focus on exploring this issue. Jonah Berger in his book âContagiousâ presents six principles of contagiousness: social currency, triggers, emotions, public, practical value, story. I have also seen seen the TAC campaigns, they really use emotion to create impact, which has shown how effective that can be in spreading a message. While many people believe email is dead, but the number is telling us that email is a growth area. This is an idea, “How to eat instant noodle in a French style?” In the content, they are teaching you how to make up the dishes but not just put the noodle in the boiling water. I don’t know how to describe it. This is a great, strategical way of spreading brand awareness. It is totally opposite. Why some brands or people’s contents can be popular in the network but someone’s can’t? 100,500 digital words are consumed by the average US citizen every day. 1000 dollar us valuable and people think so. I will continue to talk about content marketing. contagious - why things catch on (6 principles of contagiousness (->â¦: contagious - why things catch on The consistency and finite focus is also the weapon that Red Bull can provide good stories. How to make those changes? Content 2020 Initiative Strategy Video. No matter it is traditional manufactory or newly high-tech company are all pay a lot of attention to content marketing. Christian Salmon in his book “storytelling” said that everyone who is doing marketing is known that the most important thing is not to sell brand but tell a story. The method did not really work because only about 3000 people shared his posts, but he has 50000 followers. The book explains what makes content “contagious” which he means likely to spread, and Berger gives out six principles of Contagiousness. an antigen test is a diagnostic test that checks to see if you're infected with the coronavirus. Letâs get right down to it: here are the Six Principles of Contagiousness: 1. How to make your company competitive? You will buy Master Kong’s instant noodle and try it at home. if you have a friend name A. Also, a lot of people think entertains and inspires are the most valuable. This is another kind of social currency. You can’t tell that story without the blender. Red Bull focuses on one thing extreme and that’s where the lens and watch every piece of content they put out and they’ve really been very focused and persistent to make sure they do not veer from that. Everyone may familiar with the regular marketing or traditional marketing. Blendtec, is a company that sells professional and home blenders, that makes a video series called “Will It Blend?”. You can design card, flyer, poster and many other things. In this way, once people in a certain environment, they will think of our product and ideas, and great thoughts will cause great spread. Those were the six principles of contagiousness Those six steps will help an from BUS 103 at University of California, Riverside I mean imagine if your look was posted on the Sephora page for the world to see.. Bragging rights? Svensk översättning av 'contagious' - engelskt-svenskt lexikon med många fler översättningar från engelska till svenska gratis online. Once you really take the girl home and show her French style Master Kong. I can’t image how Adidas can relate to a blog page before I found it. To ensure that the story is effective it must relate to your brand in order to keep your brand relevant and your message easily understood. So, who cares about that 10 bucks. As a tea drinker, I still prefer to read my own stories while drinking a cup of hot tea, but the idea really attracts me to buy a box of Manjushree tea and see how it works. The reason I want to try out Manjushree tea is that I can feel how Manjushree understands and cares about what I am thinking and enjoying as a tea drinker, rather than I just want to try the tastes. So, just like Berger said making things more observable makes them easier to imitate, which makes them more likely to become popular, therefore, we need to make our products and ideas more public. With pictures provided by different people who tried method and successes made their own French style Master Kong instant noodle. They have millions of followers on their WeChat official account. Then, what they are wanting to be in others’ eyes can be valuable? I like this video is because no one tells Don’t trust me? It isn’t simply that Red Bull understands that its audience likes visual content and that Instagram is the place to do it; it’s that Red Bull uses the platform to scope out audience interests and feature them prominently. All in all, apply social currency is important for your content marketing. Snickers replaced its brand name on packaging with 21 hunger symptoms. In my previous posts, I have written six Principles of Contagiousness (STEPPS). By doing so, we need to understand what makes something seem like a particularly good deal. People now do not just buy a product, but they are buying a story that the product tells. These are all good writing articles. A is a poor and stupid guy. Having social currency increases a brand’s engagement with consumers and interaction with customers, and by that adding to the customer conversation around the brand, it grants access to information and knowledge, which is being shared within the customer base. Berger recommends that when crafting your message â focus on feelings and not just on the information. One of my friends shared the article in his moments but he even didn’t read the content. On the next morning, I found such cartoon avatar came up all around my social media platforms. Topics are like “Our president’s Zero tolerant on food safety”, “Your New Love” (new flavor introduced). Bosses are willing to share such articles. Why? These six principles can be incorporate across your entire digital strategy, as well as your individual pieces of content. What should you do to get ready before the exam? Six Principles of Contagiousness (STEPPS) Second Part: Last week I have talked about three principles of contagiousness which are social currency, ⦠I think nearly all college students should familiar with Chegg.com. People share things that make them look good.. The link is below. Transmissible by direct or indirect contact; communicable: a contagious disease. Information travels under the guise of what seems like idle chatter. So, keep the content short with a great title to grab readers’ attention. Just like I said in what is content marketing, you are not spending money to spread out your product or brand. From the book Epic Content Marketing, author Joe Pulizzi has given out the formal definition: “Content marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action”. For any business the aim to always be at the top of mind recognition, here we can use triggers that remind consumers of our product. He told me, it is cool to share such article at such moment. Your email address will not be published. 4. This is the second thing I want to say. All in all, just like professor Jonah Berger stated in his book “Contagious: Why Things Catch On”: People don’t just share information, they tell stories. After the video posted, I can see that many people asked Coca-Cola why they do content marketing? This kind of fun and easy operate product are always attracting people’s view and quickly spread out. Your email address will not be published. And his friends who are all bosses do the same thing as well. Like Berger said, people like to help others, so if we can show them how our products or ideas will save time, improve health, or save money, they’ll spread the word. Principles of Contagiousness. So, when we are creating contents, we need to meet people’s needs which let them think they are cool when they share our contents. The other example is Canva which is a design app. If you want your content shared by others, you should help them build their image. At the end of 2016, CNN had announced that they bought the social media app Beme which is for young people sharing videos. When you stay with airbnb its so much more, its about gaining the local experience and sharing it with new friends. In Air Bnb’s case, this story allowed the company to change the fear that is associated with strangers into something positive. Where someone else described them, was much more beautiful and accurate medium size company in China hold keys. Were laughing at him when he walked around with that label may the... T even have their mom as a follower on their moments, faces, eyes, noses, and. Like smart insiders but someone ’ s change of articles feature of Chegg is their homework. 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