All rights reserved. Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. View all » Common terms and phrases. What makes things popular? Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they talk about it), Triggers (top of mind topics), Emotion (content that we care about, especially high arousal ones like anger, awe, excitement and humor), Public, Practical and Stories. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! Get this book on Amazon | Barnes & Noble | Book Depository | Apple Books. In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. --Ben Frederick, The Christian Science Monitor, "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." -- The case of the viral blender -- Six key STEPPS -- 1. Rating: 7/10. [to] make any product or idea contagious." . and I think I did. If you have purchased something and realize it just won't work for your parish, we will gladly refund your money. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. From Impossible To Inevitable by Aaron Ross & Jason Lemkin, How To Win Friends and Influence People by Dale Carnegie, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. . ― Jonah Berger, Contagious: Why Things Catch On. And what makes online content go viral? Contagious: Why Things Catch On So I won this in a goodreads give away. Buy Contagious: Why Things Catch on by Berger, Jonah (ISBN: 9781451686579) from Amazon's Book Store. And what makes online content go viral? Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. and pay only $14.45 each, Buy 6 or above One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. Social Currency. Contagious: Why Things Catch on: … Why does some online content go viral? SKU: 9781451686579 : Quantity: Add To Cart. - Read book Contagious Why Things Catch On PDF by mailtrix - Issuu Please try again later. People don’t listen to advertisements, they listen to their peers. . If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this book will explain why… . Contagious: Why Things Catch On reveals the secret science behind why products, services, and ideas become popular. and pay only $13.60 each. Product prices and availability are accurate … Add to Wish List failed. -- How reading science articles is like standing at the edge of the Grand Canyon -- Why anger is like humor -- How breaking guitars can make you famous -- Getting teary eyed about online search -- When we care, we share -- 4. Contagious: Why Things Catch On - Ebook written by Jonah Berger. Why do people talk about certain products and ideas more than others? Sold by Cloudtail India and ships from Amazon Fulfillment. Find many great new & used options and get the best deals for Contagious : Why Things Catch On by Jonah Berger (2013, Hardcover) at the best online prices at eBay! Why are some stories and rumors more infectious? One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. Gilles Bernhard. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. Berger has been recognized with a number of awards for both scholarship and teaching. When will my order arrive? . . Please try again later. Read this book using Google Play Books app on your PC, android, iOS devices. Erik Cheong, . Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors 2013 by Jonah Berger (Author) › Visit Amazon's Jonah Berger Page. And what makes online content go viral? What makes things popular? Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might … Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. Why are some stories and rumors more infectious? New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? If you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It’s more influential than advertising and far more effective. --Danielle Sacks "Fast Company ", "Contagious contains arresting -- and counterintuitive -- facts and insights. . I did apply lots of his ideas and even inspired my team to work on those principles both online … Try Google Play Audiobooks today! . Contagious; Why Things Catch On; By: Jonah Berger; Narrated by: Keith Nobbs; Length: 6 hrs and 50 mins Categories: Business & Careers, Marketing & Sales; 4.6 out of 5 stars 4.6 (5,415 ratings) Add to Cart failed. It reveals the secret science behind word-of-mouth and social transmission. ” — Danielle Sacks “Contagious contains arresting — and counterintuitive — facts and insights. Category – Business I can’t remember the last time a business book had me up all night reading. --Maija Palmer, Los Angeles Times, "Why do some ideas seemingly spread overnight, while others disappear? People don't listen to advertisements, they listen to their peers. The New York Times bestseller that explains why certain products and ideas become popular. . The New ... [Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. I remember reading it and taking notes (things I actually rarely do when I read, I like to be in it and absorb without being distracted by nothing) and really trying to soak in those principles. The … See search … Contagious: Why Things Catch On Hardcover – 5 March 2013 by Jonah Berger (Author) › Visit Amazon's Jonah Berger Page. . Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Social Currency. --Kirkus Reviews. I did apply lots of his ideas and even inspired my team to work on those principles both online and offline. Contagious Why Things Catch On. and pay only $15.30 each, Buy 3 - 5 Read this book using Google Play Books app on your PC, android, iOS devices. Rating: 7/10. . Social Currency -- When a telephone booth is a door -- Ants can lift fifty times their own weight -- Why frequent flier miles are like a video game -- When it's good to be hard to get -- Why everyone wants a mix of tripe, heart, and stomach meat -- The downside of getting paid -- We share things that make us look good -- 2. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. Jonah Berger is a professor at the Wharton School at the University of Pennsylvania. Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns." You'll explore the science behind why some things become popular while others … . . 3.8, 270 Ratings; $12.99; $12.99 ; Publisher Description. Can you create word of mouth for your product or idea? Libro Contagious: Why Things Catch On @ Óscar Villacampa Project Manager & Digital Strategist. “Contagious, Why Things Catch On” by Jonah Berger, published by Simon and Schuster. In this book Jonah Berger talks about why things catch on or go viral in a sense. Dec 18, 2016 - A board with posts inspired by Jonah Berger's book Contagious: Why Things Catch On. They start with a small set of individuals or organizations and spread, often from person to person, almost like a virus. Available. Practical Value -- How an eighty-six-year-old made a viral -video about corn -- Why hikers talk about vacuum cleaners -- E-mail forwards are the new barn raising -- Will people pay to save money? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Pastoral ministers helping pastoral ministers, We know how tight parish budgets are. This item: Contagious: Why Things Catch On by Jonah Berger Hardcover 1 396,00 ₹ Only 1 left in stock (more on the way). I highly recommend reading it so you can get the in-depth stories and studies he tells to back up his points. ), To join our email list, simple send a request to, A Fresh Look at Confession Why it Really is Good for the Soul, The Why, What, And How of Nonprofit Boardship, On Fraternity & Social Friendship (Fratelli Tutti), On Care for Our Common Home (Laudato Si'), The Joy of the Gospel (Evangelii Gaudium), Buy 1 - 2 Read More on Amazon Get My Searchable Collection of 250+ Book Notes. It was an interesting book, if only because it solidified the fact that I would never want to work within any … Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Share; Also available in; Hardback US$20.26; CD-Audio US$30.95; US$14.75 US$17.00 You save US$2.25. Word of mouth makes products, ideas, and behaviors catch on. --Glenn C. Altschuler "The Boston Globe ", "An infectious treatise on viral marketing. . Jonah Berger (Author) 4.7 out of 5 stars 2,345 ratings. If you said advertising, think again. -- Why a NASA mission boosted candy sales -- Could where you vote affect how you vote? Read More on Amazon Read the Original Get My Searchable Collection of 200+ Book Notes. How to craft contagious content; How to build buzz both online and offline; When: Tuesday, June 13, 2017 @ 12 pm ET/ 9 am PT. . Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch … . (* Certain items not returnable, as noted. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch … Jonah Berger. Narrated by Keith Nobbs. . Hardcover. . Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. [to] make any product or idea contagious." . See all formats and editions Hide other formats and editions. Although I am retired I found this book fascinating on several levels. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. 3.96 (21,140 ratings by Goodreads) Paperback; English; By (author) Jonah Berger. “[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Why do people talk about certain products and ideas more than others? “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? Free shipping for many products! -- Can you make anything contagious? He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Stories -- How stories are like Trojan horses -- Why good customer service is better than any ad -- When a streaker crashed the Olympics -- Why some story details are unforgettable -- Using a panda to make valuable virality -- Information travels under the guise of idle chatter -- Epilogue -- Why 80 percent of manicurists in California are Vietnamese -- Applying the STEPPS -- Acknowledgments -- Notes -- Index. High-Level Thoughts. --Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational, "Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. No monthly commitment. -- Which is more important, the message or the messenger? Free shipping for many products! If you said advertising, think again. . The next time I read it, I will write down everything that comes to my mind. Contagious: Why Things Catch On by Jonah Berger. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Deskripsi Contagious : Why Things Catch On. Praise For Contagious: Why Things Catch On ... [Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Add to Wishlist. Get instant access to all your favorite books. Adding to library failed Please try again. . . Details. As a playbook for marketers, Contagious is a success.” -- Danielle Sacks, Fast Company “Contagious … Emotion -- Why do some things make the Most E-Mailed list? Introduction: Why Things Catch On § There are lots of examples of things that have caught on. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. 2 likes. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. People are more likely to share something if they think it’s a secret, since it shows … --Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness, "For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover 415,00 ₹ Only 1 left in stock. Contagious: Why Things Catch On reveals the secret science behind why products, services, and ideas become popular. Get instant access to all your favorite books. Contagious: Why Things Catch On Jonah Berger No preview available - 2013. Public -- Is the Apple logo better upside down than right side up? . Listen online or offline with Android, iOS, web, Chromecast, and Google Assistant. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. . . According to Berger, you can. - Read book Contagious Why Things Catch … Prices shown are for Bulk Books (unbranded) Minimum to Customize Books: 50 copies; … Below are the available bulk discount rates for each individual item when you purchase a certain amount. Why are some stories and rumors more infectious? This item Delivered FREE in India with Super Saver Delivery. Find all the books, read about the author, and more. . --Kirkus Reviews. Praise For Contagious: Why Things Catch On… “Jonah Berger is as creative and thoughtful as he is spunky and playful. As a playbook for marketers, Contagious is a success." Expected delivery to the United States in 8-11 … Synopsis: “Why do some products get more word of mouth than others? Contagious: Why Things Catch On written by Jonah Berger is a natural next-step for readers who enjoyed Maxwell’s “Tipping Point.” While the writer did not definitively answer the question posed within the … Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. As an Amazon Associate we earn from qualifying purchases. . Bibliographic information. -- Why dying people turn down kidney transplants -- Using moustaches to make the private public -- How to advertise without an advertising budget -- Why anti-drug commercials might increase drug use -- Built to show, built to grow -- 5. Dispatched from the UK in 3 business days. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Triggers -- Which gets more word of mouth, Disney or Cheerios? -- Consider the context -- Explaining Rebecca Black -- Growing the habitat: Kit Kat and coffee -- Top of mind, tip of tongue -- 3. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying … Why do certain products and ideas go viral? Nicolas Jouvenceau, Contagious why things catch on free pdf, Ebook Contagious: Why Things Catch On currently available for review only, if you In this book, Berger reveals the secret science behind word-of-mouth and. 2 likes. -- Why $100 is a magic number -- When lies spread faster than the truth -- News you can use -- 6. "A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . Libro Contagious: Why Things Catch … Why are some stories and rumors more infectious? Contagious by Jonah Berger. Some products, ideas, services, and behaviors catch on and become popular while others falter. Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. --Publishers Weekly, "An exegesis on how ideas really 'go viral' (hint: the internet gets too much credit) by a marketing wunderkind." Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch … He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest rated online … . En: Libros de marketing online y branding, Marketing online. And what makes online content go viral? Contagious : Why Things Catch on. Traditional marketing suggests that quality, price, and advertising are the … --Chip Heath, co-author of Made to Stick and Decisive, "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." Discover how six basic principles drive all sorts of things to catch on. Word of mouth makes products, ideas, and behaviors catch … Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. Contagious: Why Things Catch On audiobook written by Jonah Berger. Berger's cases are not only topical and relevant, but his principles seem practical and are easily understood. Vincenzo Ruggiero, Contagious why things catch on free pdf, Ebook Contagious: Why Things Catch On currently available for review only, if you In this book, Berger reveals the secret science behind word-of-mouth and. You'll explore the science behind why some things become popular while others … List Price: 26.00* * Individual store prices may vary. Unfortunately, there is a certain degree of luck involved in virality, but there are also specific characteristics that are commonly found in all products and ideas that are contagious. Narrated by Keith Nobbs. Use the link below to share a full-text version of this article with your friends and colleagues. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. No monthly commitment. --Kirkus Reviews. Contagious combines groundbreaking research with powerful stories. Sold by Amazing_Buy and ships from … Like “So to get people talking, … If you said advertising, think again. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics." Whether you … This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Everyday low prices and free delivery on eligible orders. Like “If something is built to show, it’s built to grow.” ― Jonah Berger, Contagious: Why Things Catch On. Contagious 1. I did apply lots of his ideas and even inspired my team to work on those principles both online and offline. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. How can some products become ubiquitous, while others never gain traction? Introduction: Why Things Catch On -- Why $100 is a good price for a cheesesteak -- Why do some things … A number of people have tried to shed light on the subject including Nir Eyal and Chip and Dan Heath, but in this summary we’ll give into Jonah Berger’s Contagious: Why Things Catch On. Please contact us to arrange for returning the items within 14 days of your purchase. Other Editions of This Title: Digital Audiobook (3/4/2013) Paperback (5/3/2016) CD-Audio (3/5/2013) Paperback, Chinese (5/20/2013) Paperback, Chinese (6/1/2020) Paperback, Chinese (11/17/2015) Paperback (1/1/2014) Hardcover (12/17/2013) Description. Free delivery worldwide. [to] make any product or idea contagious." Nicolas Jouvenceau (CEO / Pink Diamonds Boutique). Contagious: Why Things Catch On audiobook written by Jonah Berger. Introduction: Why Things Catch On -- Why $100 is a good price for a cheesesteak -- Why do some things become popular? Jonah Berger knows the answers, and, with Contagious, now we do, too." Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful? If there were a 'like' button underneath it, you'd probably find yourself clicking it."
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