What problem does it solve, how will it help them overcome obstacles or do their jobs better? 1. These five tips will help you think about a few ways you can add value now and in the future for your prospects and customers. 8. We’ll never share your address. Free resources can also serve as useful tools to help grow a small business’s brand awareness and expose your target market to various products and services. Law firms often have access to resources and information that their clients do not. Extras are resources, add ons and other bonuses that you can include with your projects. But in between the demand for help and answers, engage customers and add value to the relationship with great content. Law firms can often provide exceptional value to their clients (and themselves) by placing staff or attorneys in the client’s business on a temporary basis. Don’t know where to start? TRAINING AND INSTRUCTIONAL GUIDES PRODUCTS AND PROMOTION Another great way to show value whilst being efficientin your time is to develop seminars for your clients about specific topics. In a world full of distraction so the precious commodity of being fully engaged and present with the people you come into contact with will instantly create a valued connection. All rights reserved. The training can be done by webinar, onsite at the client’s offices or in written form. Develop a memorable customer experience. www.groupdewey.com. Disproportionately allocate your sales force, marketing dollars, and R&D investments toward the customers and segments that you can best serve and will provide the greatest value in return. 5. When I practiced law, I did. Additionally, law firms can draw on the experience of their lawyers gained through years of working with similar, even competitor, companies. Wean your customer service reps off that canned script and empower them to solve customers’ problems. Your service and support team should be the eyes and ears for your company. Thanks for subscribing. Integrate your value in your billing entries – clients don’t regularly read your bio, case studies, or LinkedIn profile, but they always review their bills so it’s a great opportunity to communicate your value to existing clients Use words that convey action, results, benefits and not just effort If you know of a good plumber or can get discounts for certain products or services, let your clients know about it. … Consider adding social media or chat to your channels so customers … In order to apply the correct value to the correct customer at the correct time you need to have a thorough understanding of your customers and a flexible approach to interacting with them. The lower the cost, the higher the value to the client. About the Author: Eric Dewey authors the Legal Marketing Blog, Lawyer Up! Many law firms and lawyers meet annually or quarterly to look at the upcoming year or quarter and help clients plan for the anticipated work. As you’re searching for ways to create added value, the use of popular marketing models can help your strategy take shape. Once you’ve established good customer service procedures, you can then set about value-adding to your service. of 2013. If you’re looking to build stronger brand loyalty, larger or repeat sales, engaged customers, and a better bottom line, add some value! Be sincere about improving their results and show it – First and foremost, provide deep and lasting value with whatever you sell to your customers and clients. Quantify Your Results. Dewey’s expertise includes client development; A simple concept. They show your clients that you’re willing to give just a little more. When to Send Email Coupons to Your Cust... 7 Email Analytics Concepts You Should Get Familiar With, A Creative Touch: How and When to Use GIFs in Emails, Nice Save! TAKES LEADERSHIP POSITION IN 21ST CENTURY LAW -... As the COVID-19 pandemic continues to develop, guiding a business through this time of... By now, most of you are settling into your new work environment. The art of creating added value starts with the ability to see your business through the eyes of your customers. The value conversation starts with you – you are not just doing IT stuff, you are adding value to your clients. Finding the right fit for a position can be a challenge. Consider adding social media or chat to your channels so customers … Whether it is using your client’s products or services, developing a co-promotion or simply promoting your client’s business, aligning their sales and marketing goals with your own can be a win-win situation for both of you. We’ll never share your email address. Added value is an important tactic that can be used by small businesses to acquire and retain customers, increase brand awareness, and differentiate one’s place in the marketplace. Both strategies provide an exceptional experience for the individuals being placed. Enabling your clients to expand their network of connections and tap new resources adds significant value to the relationship. continues, lack of customer satisfaction is a sure-fire way to keep people from coming back. Reverse secondments are similar but place the client’s executives at the law firm. Leverage the power of VerticalResponse with insights, examples and practical advice from our email marketing experts. Establish a culture of efficiency with your clients, and work hard to produce value quickly with as few resources as possible. 5 Ways To Add Value To Your Customers. Done well, strategically added value is cost effective and will leave your customers with a disproportionately large warm and fuzzy feeling. She can then research the feasibility of adding the feature, assess the market size and implementation cost, and potentially move ahead in a future upgrade. He can be reached at: 502-693-4731 or at Make sure you know all of the people that you know and your partners know and proactively make introductions to your clients. ANALYSIS AND RESEARCH The quality of what you put out there can increase sales and loyalty. 3. This not only helps tick the box of emotional value but also brings people back who have a genuine connection to you and your content. SECONDMENTS AND REVERSE SECONDMENTS weekly) basis. Disproportionately allocate your sales force, marketing dollars, and R&D investments toward the customers and segments that you can best serve and will provide the greatest value in return. Never underestimate the value of free resources. And they should be continuously working to add value for your customers. Establish a culture of efficiency with your clients, and work hard to produce value quickly with as few resources as possible. brand and reputation management; and organizational Businesses with an online presence can use a customized sign up form to encourage visitors to sign up to hear more about special offers and promotions. Businesses are constantly on the lookout for issues that could present challenges or opportunities for the business. 7. The more you woo your clients the better off you will be in the long run. www.groupdewey.com. Faced with challenges and opportunities, the people you know can help your clients achieve their objectives. strategy and planning; marketing ROI and client opportunity Although the debate over whether the customer is always right (or not!) 4. 4. Don’t Make a Promise You Can’t Keep. Secondments are the temporary assignment of staff or lawyers to work in a client’s business. It's a solid concept. Soliciting honest feedback through surveys on a regular basis allows you to keep your finger on the pulse of your customers’ needs in their journey with your business and is also an opportunity to monitor your brand’s identity in the marketplace. There is an endless number of ways in which technology can be used to add value for a client. Check your inbox to confirm your subscription. Plans come in many varieties and can be done for training, legal work, expenses, and many other purposes. Consistently work to improve customer satisfaction. Businesses with unforgettable customer experiences are more likely to benefit from word-of-mouth referrals, positive online reviews, and higher retention rates. Almost 80% of customers say a company’s social media posts impact their buying decisions. Consider what’s important to your target market and how your product or service will benefit them. o Offer external assistance: While you are representing your clients as a real estate professional, see if you can help them out in any other ways as well. Your clients are no different. Eric Dewey authors the Legal Marketing Blog, Lawyer Up! So, here's a list of 24 budget-friendly, creative ways to add value to your personal training clients and customers without breaking the bank. ISSUES SPOTTING Creating customer personas is helpful to provide insights about your current and future customers, what’s meaningful to them, and gives you a roadmap of the kind of content you can create and share to provide added value. 12. Another way of adding ‘more to your service’ is by offering a direct source of finance to your clients. Here are five ways to create added value that can be easily implemented into your business plan today: 1. One firm I worked with undertook an analysis of all the wage and hour decisions in all the courts in the client’s footprint along with an analysis of the judge’s historical decisions. 1. 9. This includes personalized service, attention to detail, and showing a sense of urgency to address concerns as they arise. First, Build Up Your Client Profiles In order to compete, independent agents have to provide value, establish trust and communicate with their clients regularly in the method their clients prefer. In the legal area, outside counsel can be particularly helpful by finding and introducing potential candidates, assisting in writing job descriptions, vetting candidates, assisting in orientations or on-boarding of the new hire. of 2013. © 2015 – 2018, VerticalResponse. FOUNDER OF EMPLOYEES FIRST LABOR LAW P.C. Otherwise, no amount of ‘value-adding’ will keep your clients from shopping around. Issue spotting is the process of monitoring industry news and trends to identify emerging issues and opportunities that could affect a client’s business. Free survey tools like Survey Monkey, KwikSurveys and SurveyPlanet offer easy-to-use templates and unlimited responses to ensure you can collect feedback and create an action plan based on the results. Your marketing strategy should focus on clients’ problems, as well as helping to solve the issues. They try to up-sell, cross-sell, and add value wherever they can, which means they go out of their way to take on more responsibility because they know that’s the best way to keep a client. By shifting your focus to providing content that focuses on your customers’ needs you can start helping and stop selling. Filed Under: Featured Stories • Personal Development. Not only are “extras” impressive, they will boost your long term profits. Your service and support team should be the eyes and ears for your company. This emphasizes the value in your intervention for the client. Some firms set up extranets and house war rooms on them to store the documents, giving easy access to the matter records. Monitor the media for updates about the competitors and provide regular updates to your clients on their activities, legal issues and changes in financial position. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. The lower the cost, the higher the value to the client. They are useful to your clients, but are low cost on your end. Sign up for our free newsletter to receive expert tips and email inspiration every two weeks. Consider what’s important to your target market and how your product or service will benefit them. He can be reached at: 502-693-4731 or at The art of creating added value starts with the ability to see your business through the eyes of your customers. 2. Quantifying Your Value-Add Research can also set the firm up as an authority on a topic. You’ll get an email about once a week. CONNECTIONS AND INTRODUCTIONS Your connections can be a resource to your clients. I feel especially with social media one of the easiest ways to achieve this differentiated story is to add your personality and unique story to your writing. Understanding your customer is the key to adding value. analysis; client service training and program development; Custom analysis or research can provide significant and unique value to a client. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. Your aim is for your clients to walk away believing they can't afford NOT to work with you. To the degree that you’ve done what you committed to doing to add value to a person, team or organization, you’ll be known as reliable and a valuable asset to that person or business. This could be in the form of access to the firm’s software or technology, access to staff or transparency in billing, processes used or research undertaken. This can be a great way to move more products and services and add value to your customers. 4. You can add more value if you increase the delivery speed of value that you deliver to your customers, and they are willing to pay for it. Here are eight tips to follow that will help you keep your clients happy and keep your client retention strong. Get discounts for certain products or services, let your clients independent agent anticipate additional insurance needs clients... Ask or determine the cost, the people you know of a good or... 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Them to store the documents, giving easy access to resources and information their. ’ ve established good customer service reps off that canned script and empower them to understand their direction! Attendance, viewing time or other metrics to help the client ’ s no question that clients focused... Organizations to easily and affordably create, manage and analyze their own marketing campaigns the client of not solving issue! 3, 2018 / don Connelly / Managing the relationship with great content authority. When to use GIFs in Emai... Nice Save you ’ ve good! Your client pay in the past for similar services are 5 strategies for creating value your... Answers, engage customers and add value to a product or service will benefit them decisions. S goals in a timely and predictable manner lack of customer satisfaction is a positive... ” impressive, they will boost your long term profits it ’ s question! 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