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LA Mobile Arts Festival

An Exhibition of iPhoneography and Mobile Digital Art


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add-iphone-art

Revealing the Obvious with Dan Marcolina

Revealing the Obvious: How to observe, capture and transform your everyday moments with the iPhone.

Friday, August 24, 7-10pm at Coloft - 920 Santa Monica Boulevard  Santa Monica, CA 90401

Dan Marcolina, the author of the critically acclaimed book / iPad series “iPhone Obsessed” will show you how the combination of picture choice and multiple app processing can turn a simple snapshot into a statement.

Dan has been collecting and combining iPhone apps for the last 3 years to explore new image iterations. An obsessive amount of iterations. What he has found is that with the right subject, shot and processed with just the right intent, you can transform a typical image into something memorable. A blurred image may just perfectly clarify your idea. The trick is to put effectiveness before effects. How do you set the tone of an image for its best impact?

Think of his presentation as an alchemist’s conjuring of creative elixirs, as you will discover the results of cross-mutating apps with a variety of image types. He has looked at most of the photography apps in iTunes and has boiled them down to the best. You will not be shown every step in his process but just the key creative moments, the hidden control or an unexpected app combination. Some of the techniques covered are Toon Illustration style, Painting Effects, Grunge style, HDR, Compositing and blend modes and you will be given a unique sneak peek into Adobes’ soon to be released PS Touch App. Also covered are some key mobile shooting techniques and insights to the new Apples iOS and iphone 4s.

Also Dan will be giving a sneak peek to his soon to be released app/book call AppAlchemy. An extensive interactive exploration of the art of iPhoneography techniques apps and resources.

There is limeted space availalbe please RSVP on eventbrite.com.

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  1. akwamarina
    August 22, 2012 Reply

    Really wish I could make it to this! I’m a big fan of Dan’s book iPhone Obsessed and have had the pleasure of meeting Dan when he came to London! Highly recommended! Any chance this could be streamed? Would be great to get to see it somehow…

  2. Sonya Sanchez Arias
    August 22, 2012 Reply

    I’m such a big fan….wish I could be there.

  3. Greg
    August 25, 2012 Reply

    Welcome to the world of cell phone art you Johnnie-come-latleys. Creating nice photos on an iPhone is too easy, not much challenge there with all the FX packages available.

    I’ve been doing it for years on cell phones ranging from Treos to cheap Samsung pay-as-you-go and my photos are for real – no FX or filters applied. They are true WYSIWYG in the frame and posted directly to http://www.freeart.com – check em out, earliest photos are from way before the iPhone was even invented.

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